Introduction to Innovation, Creativity, & Entrepreneurship


A three-week intensive course in Innovation, Creativity and Entrepreneurship (SMO 330) will be offered for second-year Students in Engineering, Business, and Science from April 30 to May 18, 2018.

Course instructors will be:
Mike Lipsett (Engineering)
Tony Briggs (Business)
Mario Nascimento (Science)

Why study entrepreneurship?

A company has to know how it makes money.
Increasing competition means that companies have to be more creative in order to be innovative, with effective teams responding to shorter product design and development cycles.
Thirty per cent or more of jobs are at risk of automation.
This is a double edged sword for people starting their career.

To be ready for this, you need to have:
– A broad education
– A well-honed EQ and an ability to work in teams
– Tech savvy
– Adaptability
– Hustle

No single discipline covers everything needed to be a creative, innovative entrepreneur. But we are offering in introductory course intended to give you a head start in being one of those entrepreneurs.

A three-week version of SMO 330 will be offered as an intensive short course for 60 engineering, science, and business students, after the end of the Winter term: April 30-May 18, 2018. This course is based on a model developed at Reykjavik University, and attended by the instructing team. Two short videos about the course and the experience can be viewed here:

Course Objectives
Learning what entrepreneurship is, and the difference between a start-up and an established company
Meeting other team members and becoming a team
Developing and practising creative thinking skills
Conducting a preliminary investigation of market needs
Brainstorming and developing a product concept
Constructing a business model (using the business model canvas)
Developing customers (including getting out of the building to take with potential customers and stakeholders such as potential manufacturers)
Developing an intellectual property strategy
Making an elevator pitch: How to explain “We help X do Y by Z” (“Oh, and we need Q to do R next”) – in 30 seconds
Learning about prototyping and creating a minimum viable product
Understanding the role of marketing and sales
Developing and implementing a financing and investment strategy
Participating in a start-up ecosystem

Course Activities

Attending daily sets of lectures – some by local entrepreneurs and innovators
Reading course material
Working actively in a multidisciplinary team in afternoons (and evenings).
Participating in regular one-on-one meetings with mentors, three times per week, plus access to instructors as needed.
Giving updates as progress reports
Delivering three elevator pitches (one each week)
Demonstrating knowledge in a multiple-choice exam
Delivering a presentation
Submitting a final report

Why Might You Want to Take This Course?

Engineering and Science are innovative professions; and most engineers and scientists will work in a business. Business students need to work with others who provide the technical direction of a company. If you want to be part of starting a business, then you will need to develop your entrepreneurial skills, and find people with complementary skills.
It will be good for your future career.
It will be fun.

Next Steps
Apply now!! Fill out the pre-registration questionnaire  at:

Early bird deadline is March 16, 2018.

Registration will be based on selection criteria related to demonstrated interest in innovation and entrepreneurship, and ability to work in teams. Successful applicants will be informed in late March, and then can be manually registered in SMO 330 which is a three credit course (and for Engineering students this meets one of the complementary studies course requirements).


Professor, Mechanical Engineering