“Thetareddast” (We’ll Figure It Out)

Wow, week three at Reykjavik University. Time flies.

Iceland is wonderful.

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(And sometimes rainy.)
(And sometimes cold.)
(And always expensive.)
But the people are terrific and the land is absolutely awe-inspiring.
The entrepreneurship course has excellent. I have been learning as well as teaching. Reykjavik University is a modern school, very well run, with enthusiastic and energetic faculty, staff, and students.
I have been living in a house with five students. It’s been a long time since I have had housemates! Fortunately, they are great young people and appear to be unaware of my foibles. Or at least they are too polite to mention them.
A common expression in Iceland is thetareddast, which roughly means “we’ll figure it out.” This is emblematic of an Icelandic attitude that probably arises from the changeable weather, which compels people to be flexible in planning their activities. It also makes people nimble in their thinking. Perfect for entrepreneurship.
Thanks to our thoughtful and generous hosts, I have had opportunities to visit innovation clusters and meet their leaders and the people developing their startups. The start-up ecosystem is very lively. Later this week I hope to visit a geothermal power plant.
I have also run beside the ocean, climbed a volcano, been sprayed by a geyser, and scuba dived in a glacier-fed lake with amazing geological structures at the junction of two tectonic plates.

On Friday the teams make their third and final pitch, and present their business plans and product design concepts. On Saturday, we return to Canada to plan our own version of this course, and to continue developing collaborations with Iceland. We’ll figure it out.

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